Sinai Live.
ONLINE EVENT CONSULTING | TWITCH/GAMING STRATEGY | PRODUCTION SUPPORT
The Problem
In response to COVID-19, Sinai Health needed to move all their fundraising events online.
To prove this as a viable concept, the hospital needed an inaugural online event to test virtual event feasibility.
While Sinai Health had done online fundraising in the past, they had never put on a streaming event at this scale. As an added set of challenges, the event needed to be created and executed in under a month, while being coordinated entirely remotely due to the pandemic.
Deliverables
ONLINE EVENT CONSULTING
TWITCH/GAMING STRATEGY
PRODUCTION SUPPORT
EVENT MODERATION
The Solution
Clavis Social proposed an online event to raise funds for the hospital’s front-line workers.
The event took shape as an 11-hour live stream held on Twitch, showcasing celebrities, athletes, politicians, and gamers.
Clavis helped with the setup, talent procurement, and execution of the event. In total, Sinai Live raised just shy of $65,000.
Additionally, Clavis joined forces with Deloitte Canada and launched Champions of Sinai. Running in tandem with Twitch, the website acted as a peer-to-peer streaming site to facilitate donations.
Results.
“We exceeded our fundraising goal in a new to Sinai fundraising platform, gained new donors and significantly increased awareness of Sinai Health. Workflow was seamless; we worked remotely with teams that had (for the most part) not met in person. We were operating with tight and changing deadlines and Clavis was able to pivot and provide valuable insight each time.”
Sinai Health Foundation
Highlights
6,000,000
Audience Reached In North America
$65,000
Raised In Under 24 Hours
100,000
Total Hours Of Content Watched
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